GREG BALESON

What drives him
It all began with a dream and the quest for excellence in the branding industry. Not to mention a brave and courageous ever-evolving game plan that saw Ignition open its doors for business over 20 years ago. Greg’s experience in the marketing industry spans over 25 years, and his ability to predict trends for future revenue streams can often be unmatched.

What makes him tick
Apart from his winning mindset, Greg is also an ideas man. He loves coming up with new and innovative avenues to explore that keeps Ignition at the forefront of being a full-service communication company and preferred strategic partner to a league of best-of-breed brands. Greg attributes Ignition’s success to our world-class team who excels in designing corporate branding solutions that help captivate our clients’ target audiences, enhance new acquisitions and achieve customer retention.

What puts the wind in his sails… literally
When Greg is not busy ideating new concepts, you’ll find him spending quality time with the woman of his dreams – who, according to Greg, he was lucky enough to marry. A fun fact about Greg? He sailed in the Hobie World Championships twice already. The next item on his bucket list? “I would love to soon sail across the Exuma Islands on a catamaran.”