OUTDOOR AND LEISURE

The South African work ethic is something we can all be very proud of, we love to work hard, but we love to play even harder. That’s why our downtime is so very important.

And what do South Africans love doing? Being out and about in our beautiful country, surrounded by nature and the great outdoors, among family and friends. Chances are, we’ll be braaiing… sometimes, even in the rain! Nothing stops a great South African braai, not even the weather.

But, apart from enjoying our downtime this way, we’ve grown to understand a few simple truths, one of which is the fact that it can’t be very good for us to be seated at a desk all day long. Now, here’s an interesting bit of research to support this theory…

For those of us who are office-bound, working from a desk all day long, nothing would seem better than escaping the confines of the office and heading out into the great outdoors. And, for good reason.

Studies indicate that when we get out into the open, we can expect to experience better breathing, improved sleep, a reduction in depression and its symptoms, such as low mood and fatigue.

Being outdoors is a greater motivation to exercise, as it’s less stressful than a high-intensity workout at the gym, and offers improvements in mental energy, a boost in immune health, better vision and increased emotional wellness.

People generally are more receptive to new and different things, when they are relaxed. Interestingly enough, their media consumption habits also change, depending on their levels of relaxation. In a workday, social media is more likely consumed during tea and lunch breaks, newspapers and magazines either before or after work, and outdoor advertising is more readily consumed when consumers or prospective customers are relaxed and engaged. 

So, if downtime equals a bit of rest and relaxation, what better opportunity than to reach out and touch the hearts of your staff, clients, suppliers and associates with bespoke branded corporate gifts, that keeps you top- of- mind when they are in a relaxed state of mind?

The sunshine exposes us to the healthful benefits of Vitamin D, which helps regulate the amount of calcium and phosphate in the body. These nutrients are needed to keep bones, teeth and muscles healthy. Nature and the great outdoors is a great refuge from the desk, computers, emails, ringing phones and the stresses and strains of modern-day living.

Reaching out subliminally to a relaxed and receptive target audience is one thing. To effectively do that ‘disruptively’ is another entirely. From our experience, the only ‘disruption’ that works is if it adds to the increased sense of relaxation and wellbeing.

Given the fact that we all love spending time outdoors and that a wide range of prospective clients are out there enjoying a bit of R&R, reaching them in a relaxed, friendly manner is crucial. How do you achieve this?

Imagine, if you will, a likely scenario. An executive reaching for a branded cooler box to chill drinks while out on the weekend. And, a business owner who is looking for the exact same services that the executive’s company offers, sees the branded cooler box and approaches him. Talk about the proverbial ‘ice breaker’ – all from a branded cooler box? Of course brandability isn’t just restricted to a cooler box, it also includes outdoor umbrellas (great for the beach, the veld, or as shade from the sun or rain).

Business owners understand the impact that such a form of advertising will have on their bottom line. And this scenario can easily be expanded to include existing customers. Statistics indicate that approximately 80% of repeat business comes from a company’s existing customer base.

Want to encourage repeat business? It’s best to stay top-of-mind. And by doing this in a relatively unobtrusive way, with a tasteful and needed corporate branded gift, you crowd out the competition – without even trying. When the need arises, your company is the one they are most likely to call, simply because yours is the company they remember.

The key takeout? That fine balance of creating a brand presence at the right time, and providing a suitable branded corporate gift is achieved in the careful selection of the right gifting option, and then, making sure it gets to the recipient at the intended time.

Ignition is one of South Africa’s best corporate gifting companies and our in-house team are expert in helping you select the most appropriate gifting solutions for your unique needs.

Our range of exciting outdoor and leisure items have been carefully selected for quality, durability, and stylish good looks. Perfect for applying your company’s branding, and durable enough to withstand the harsh African sun.

We have thousands of brandable items that are just waiting for your branding to be applied to them. From branded drinkware, outdoor activity products, gazebos, table cloths, tables, and a host of other outdoor corporate gifting items, with our great range, you’re spoiled for choice! It’s no wonder that Ignition is one of the leading branded goods suppliers in South Africa.

Innovation is progress, and the world we live in can sometimes be cold. For all the progress and advancements that have been made, few things can touch the heart and minds of people the world over, other than a thoughtful corporate gift. Add to that a measure of practicality, and you have a winning formula to place your brand above and beyond the thousands out there. At Ignition, we have the right selection to help your brand keep up with a rapidly evolving world.

So, feel free to explore our Outdoor and Leisure range, today. But before you do, we’d like to remind you that we have a specialist import department in each of our nationwide offices, located in Johannesburg, Cape Town and Durban. So, if you’re looking for an outdoor or leisure product that is not currently available in South Africa, we can source and import it for you. Simply get in touch, and let our in-house import team find what you’re looking for, from anywhere in the world. 

It is important to make sure that your umbrellas are branded appropriately. This means, taking into consideration the material, what branding is required and where they will be used. After this it is also important to note how frequently these umbrellas will be used. Will they be a permanent fixture, will they be a gift which may only be used occasionally etc?

From caps and visors to beanies and hats,
headwear is an excellent way to increase brand exposure,
versatile, and can be worn by almost anyone
and promote your business.

Everyone loves to be spoiled and made to feel
special and appreciated.
Luckily, we don’t all have to wait for Mother’s Day and do this only once a year.

Whether it's a glass water bottle, glass cup, double wall glass cup, glass double wall tumbler, glass coffee mug, or promotional drinking glass, branded glassware is a versatile gift that can be customised to fit any occasion.