BRANDED BEACH UMBRELLAS DON’T THROW SHADE ON YOUR MARKETING SUCCESS

South Africans have such an enduring love for the beach, and whether it’s the white sands of the Cape, or the golden Mile of KZN, we’d be hard-pressed to find someone who doesn’t love the seaside.  

Whether you are out at the water’s edge, enjoying a refreshing swim, surfing, or simply relaxing on warm beach sand, being outdoors comes with its own considerations. For one thing, the South African sun can become considerably harsh, especially if you don’t have adequate sun protection. Slathering on sunscreen is one thing, but the welcome shade under a beautiful beach umbrella? Now that’s a really cool addition to your beach gear!

Of course, having a beach umbrella for a bit of shade is both practical and beneficial, but, what if we told you that the humble beach umbrella can work hard to get your company and brand noticed?

Think about this for a second. You are out in the glorious sunshine, the sky is a brilliant blue, the air is filled with the sounds of gentle crashing waves as seagulls fly overhead. You breathe in the salty air, and life is feeling great! The last thing on your mind is  the stresses of the office, looming deadlines, irate clients, and work in general. You are relaxed.  Studies indicate that when you are in this relaxed state, you are more receptive to the world around you, and are ready to take in the sights and sounds that engage your senses. 

This, thankfully, doesn’t just relate to the natural stimuli around you, but also to marketing messages that are also making themselves seen and heard. At the beach, a beautifully branded umbrella, vibrant and colourful is sure to catch the eye, and this imprint made in a relaxed atmosphere will certainly become a memory peg for your brand, when the viewer recalls their day at the beach.

Branded beach umbrellas are perfect for summertime advertising, and for several good reasons. Foremost, beach umbrellas have a wide visual reach, as they can be seen from a distance. This means that your branding and marketing message will be visible to a large audience, increasing the chances that you'll reach potential customers who may not have heard of your business before. 

Beach umbrellas are entirely mobile – they go with you if you decide you’d prefer a different spot on the beach, which means that there is a likelihood of new eyes seeing your branded umbrella. 

And then, there’s the sheer customisable aspect of our umbrellas, which means you can create a highly conceptual, targeted design that reflects your brand and marketing message. Apart from the design of the umbrella itself, you can choose the colour, size, and style of the umbrella, as well as the artwork and message that appears on it. This allows you to create a unique marketing tool that sets your brand  apart from the clutter.

It is important to make sure that your umbrellas are the right fit for the job you need them to do. Before they can be branded appropriately, you need to take into consideration the material they will be made from, the type of construction (fixed or foldable), and also to note how frequently these umbrellas will be used. Will they be a permanent fixture, will they be a gift which may only be used occasionally, is it for limited campaign-specific use? 

By understanding the use and the marketing purposes that the umbrella has been earmarked for, this makes the selection process for both the umbrella and the branding application much easier to button down. Ignition can best advise you on logo positioning, slogan placement, image usage and using the correct type of branding (print or within limits - embroidery, for example)  can ensure longevity. 

Narrowing down the basics such as functionality and use will allow us to help you make the right umbrella design choice. Speak to us and let us help you to ensure that your umbrellas stand out, look professional and withstand the harsh outdoor climate and the elements. 

Branded beach umbrellas offer a wide range of benefits for brand promotion. One of the primary benefits is increased visibility. When you set up your branded beach umbrella on the beach or at a park, you create an instant advertisement for your business. People passing by will see your logo or message, and it will stick in their minds. This creates brand awareness and increases the chances that people will remember your business when they need your products or services. 

Additionally, branded beach umbrellas are a cost-effective way to promote your business compared to other forms of advertising. Once you've purchased the umbrellas, you can use them year after year, making them a smart investment in your promotional efforts.

Here are just a few of the benefits of using branded beach umbrellas for your outdoor branding and promotional activities:

When you set up your branded beach umbrella on the beach or at a park, you create an instant advertisement for your business. People passing by see your logo or marketing message, and if it’s strong enough, will either act on it right away or it will stick in their minds for recall later. This creates brand awareness and increases the chances that people will remember your business when they need your products or services.

Compared to other forms of advertising, branded beach umbrellas are a cost-effective way to promote your business. Once you've purchased the umbrellas, you can use them year after year, making them a smart investment in your promotional efforts.

Beach umbrellas have a wide reach, as they can be seen from a distance. This means that your message will be visible to a large audience, increasing the chances that you'll reach potential customers who may not have heard of your business before.

Branded beach umbrellas are perfect for outdoor events, such as trade shows, festivals, and concerts. By setting up your umbrellas at these events, you can create a branded space that stands out from the crowd and draws people in. This can help you generate leads and increase sales.

Now that you’ve seen the great benefits of using Ignition’s branded beach umbrellas for your outdoor branding and promotional activities, it's time to choose the perfect umbrella for your needs. Here are a few things to consider when selecting your branded beach umbrella:

Beach umbrellas come in a variety of sizes, from small, compact umbrellas that are easy to carry to large, 2.4-metre umbrellas that provide maximum shade. Consider the size of your location, branding message and the number of people you want sitting under it when selecting the size of your umbrella.

Beach umbrellas come in a variety of styles, from classic, striped umbrellas to modern, geometric designs. Consider the style that best reflects your brand and message when selecting this important bit of branded beach merchandise!

Beach umbrellas are typically made from materials like polyester, nylon, or cotton. Consider the durability and weather resistance of the material when selecting your umbrella.

Ignition stocks a wide selection of umbrellas, including some of the most vibrantly-coloured beach umbrellas that you’ll find on the market. Plus, included in our range are foldable umbrellas, umbrellas designed to offer UV protection, and many other cool features and options to choose from. Our branded beach umbrellas are large enough to comfortably fit more than two people underneath. And, all our umbrellas are designed with durability in mind. In other words, they will last for many a beach getaway. 

Over and above their sheer quality, brandability and durability, our umbrellas are a very effective branding tool, and a quality beach umbrella should most definitely be included as part of your branding collateral for any of your planned outdoor events.  Also, think about this for a second, road shows, summer parties and large events always have tons of sponsored corporate beach umbrellas on display. So why not add yours to the mix? We’ll help you outshine them all thanks to our stunning range.

We have warehousing facilities in Cape Town, Johannesburg, and Durban, which means that we can cover just about any location inside South Africa. 

Plus, our in-house delivery service means we have full control on all our packages and their destinations, making sure that your order is perfectly packaged, and dispatched to the right address, to arrive to the right person, at the right date and time. 

We take the hassle out of fulfilling your umbrella order, from start to finish. Some may call this efficient. Others ‘service excellence’. We call it the Ignition Difference. So, call us today and experience it for yourself, because #webrand!

The Ignition team take great care in sourcing our range of corporate clothing that has clean cut designs, attractive lines and made from the highest quality materials for durability. Fully-customisable and with the ability to mix and match garments for the right look, a selection from our range is a vote of confidence in your brand’s ability to look the way you want it to. 

Go ahead, take the stylish look up a notch or two by getting us to apply your exclusive corporate branding onto the workwear of your choice. And make a statement, without saying a word