• A person typing on a laptop in a contemporary office setting -  perfect for corporate work and employee motivation

In today's business world, it's become more important than ever to do whatever it takes to get your company to stand out – especially from your competition. Consumers buy products and services from trusted brands that maintain a high level of brand visibility. But, how does one climb this seemingly insurmountable ‘brand awareness’ obstacle, to stand head and shoulders above the competition?

One way to do this is by strategically using corporate gifting and brand activations that push your brand’s services, products and awareness agendas. These promotional tools can help you increase your brand awareness, build customer loyalty, and generate new business, while simultaneously leveraging serious goodwill.

Curious? Keep reading to discover how you can use indoor and outdoor displays, brand activations and events, corporate gifts, branded goods, signage, banners, and gazebos to help you achieve your marketing goals.

CREATE THE ULTIMATE BRAND ACTIVATION TO BOOST BRAND AWARENESS

Brand activations, at its simplest, is events or experiences that are designed to engage customers on an experiential level, while actively promoting your brand. These activations can take many forms, and you’re really only limited by your imagination and budgetary constraints. A cost-effective and simple brand awareness drive could start with a simple pop-up shop, but could evolve into towering interactive installations, or to sponsored events.

The key to success with brand activations is to create an experience that is memorable and shareable. If this is going to become an annual event, due consideration needs to be given to curating the ultimate experience for repeat attendance and increased foot traffic. Customers are more likely to remember and share an experience – often with close business associates than they are to remember a ‘traditional’ advertisement.

One approach to brand activations is to create an immersive experience that transports customers into another world. For example, a cosmetics company might create a pop-up shop that looks like a tropical island paradise, complete with palm trees and a sandy beach. Audio effects such as wave sounds or seagulls overhead, and the right intensity of lighting could make this concept come to vivid life. This type of experience can be highly effective in generating free PR buzz and will attract social media attention.

Another approach to brand activations is to create an interactive experience that allows customers to engage with the brand in a meaningful, inter-personal way. For example, a food company might create a cooking demonstration or tasting event that allows customers to try new products and learn about the company's history and values. Perhaps, a competition element that is conceptually-driven will amp up excitement and participation.

Brand activations are perfect platforms to launch a new product or service. For example, a sports company might host a sponsored event to launch a new running shoe or sport fashion clothing line. This approach can be highly effective in generating excitement and anticipation around a new product, with PR spin-offs that offer added return and value.

a lady with a surprised face expression for the amazing corporate gifts from Ignition Marketing
A man with a branded hoodie from Ignition Marketing, with a thumbs up sign

UNLEASH THE POWER OF PERSONALISED MARKETING

Corporate gifts and brand activations are both forms of personalised marketing. By tailoring the message and experience to the individual, companies can create a stronger connection with customers and build greater brand loyalty.

Personalised marketing has become increasingly important in today's digital age. Customers are bombarded with advertisements and messages on a daily basis, and it can be difficult for a brand to cut through the clutter and to really stand out. Personalised marketing allows companies to do just this – and to connect with customers on a deeper, more personal and meaningful level.

Personalised marketing also has the added benefit to potentially drive sales. Customers are more likely to make a purchase from a company that they feel a real connection to. By creating a personalised experience, companies can increase the likelihood of a customer making a purchase and becoming a repeat customer, because a positive and customer centric brand experience is decidedly difficult to forget.

In addition, personalised marketing can help companies build their brand ambassador following. When customers feel a connection to a brand, they are more likely to share their positive experiences with others. This can lead to increased word-of-mouth marketing and a stronger brand reputation.

OUR TOP PICKS FOR BRAND ACTIVATIONS


GET NOTICED WITH BRANDED GIFTS AND UNIQUE EVENT ACTIVATIONS

LET YOUR BRAND BE SEEN AND HEARD… WITH INDOOR AND OUTDOOR DISPLAYS

Indoor and outdoor displays are a great way to showcase your products and services. They can be used at trade shows, exhibitions, and other events where attracting potential customers is paramount. Indoor displays include posters, banners, and signage that drive feet into your sales environment, and which subsequently highlights your brand and products. Outdoor displays, on the other hand, include flags, banners, and branded gazebos that can be used to great effect in creating a distinctive presence at outdoor events.

One of the key benefits of Ignition’s indoor and outdoor displays is that they are highly customisable. Choosing the right size, playing with design variables, and materials that best represent your brand become fun and an interesting learning exercise. Engaging the senses through sight, sound, taste, smell and touch is a sensory experience that will never be forgotten. This is of particular importance to high-end luxury brands, as you might choose to use high-quality materials like silk or velvet to increase the tactility of your indoor displays. If you're a more casual brand, opting for lightweight materials like vinyl or polyester for your outdoor displays can go the distance in getting you to give your potential customers the sensory experience they are looking for, without having it cost you an arm or a leg.

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a man handing over a wrapped corporate gift box from Ignition Marketing

BRAND ACTIVATIONS AND EVENTS NEED INDOOR AND OUTDOOR DISPLAYS

Brand activations and events are powerful ways to promote your brand and to really propel it into the stratosphere. Like all activations, whether indoors or out, your event will need tasteful, vibrant and decorative displays. These events are great platforms for product launches, experiential marketing campaigns, and other types of interactive experiences that engage customers and build brand awareness – specifically geared towards increased sales revenues. By hosting these events, you can create a memorable experience for your customers that will help them remember your brand.

One of the benefits of brand activations and events is that they allow you to connect with your potential or existing customers in a more inter-personal way. By providing them with a unique and interactive experience, you create a stronger emotional connection between them and your brand. This helps you build customer loyalty and creates a rapport between your brand and you consumer, which eventually increases your sales revenue.

WHY CORPORATE GIFTS…? THAT’S BECAUSE EVERYONE LOVES GETTING A PRESENT!

Corporate gifts are an effective way to promote your brand, increase brand awareness and maintain a strong and vibrant relationship with your staff, clients, suppliers and stakeholders. These special gifts can include anything from pens and notepads to high-end electronics and luxury items. By giving these gifts to your customers, you can create a positive association with your brand.

One of the benefits of corporate gifts is that they can be conceptualised to be highly targeted. For example, if you're a financial services company, you might give your clients a personalised leather-bound notebook. If you're a tech company, you might give your clients a branded USB drive or power bank. By choosing gifts that are relevant to your industry, you can create a more meaningful connection with your clients – and that’s always a good thing.

MAKE A STATEMENT WITH OUR RANGE OF BRANDED GOODS

Branded goods are another powerful promotional tool. These goods can include anything from clothing and accessories to household items and electronics. By branding these items with your logo and colours, you can create a strong association with your brand.  
  
One of the benefits of branded goods is that they can be highly visible. For example, if you give your employees branded t-shirts or hats to wear, they will become walking billboards for your brand. If you give your clients branded water bottles or coffee mugs, they will be reminded of your brand every time they use them.

SIGNAGE AND BANNERS THAT PUSH BRAND PROMOTION WITH CREATIVITY AND EASE

Signage and banners are cost-effective, and highly-creative ways to promote your brand. These promotional tools can be used in a variety of settings, from trade shows and exhibitions to retail stores and offices.

Additionally, signage and banners create a visual representation of your brand that is easily recognisable, and with conceptually-driven executions, can create quite a PR stir. They are also highly-customisable, and you have full control in choosing the size, design, and materials that best represent your brand.

a lady posing wearing corporate workwear from Ignition Marketing

A lady wearing a corporate clothing with the colours of Ignition Marketing

READ MORE ON CORPORATE CLOTHING

The Ignition team take great care in sourcing our range of corporate clothing that has clean cut designs, attractive lines and made from the highest quality materials for durability. Fully-customisable and with the ability to mix and match garments for the right look, a selection from our range is a vote of confidence in your brand’s ability to look the way you want it to. 

Go ahead, take the stylish look up a notch or two by getting us to apply your exclusive corporate branding onto the workwear of your choice. And make a statement, without saying a word.


OUR AMAZING PRODUCTS, YOU JUST HAVE TO SEE

a young girl holding the brim of a her branded cap from Ignition Marketing

INCREASE BRAND EXPOSURE WITH PROMOTIONAL HEADWEAR

From caps and visors to beanies and hats,
headwear is an excellent way to increase brand exposure,
versatile, and can be worn by almost anyone
and promote your business.

READ MORE
"best mom ever" promotional branded mug held up by a lady

YEAH… WE WANT YOU TO MAKE MOTHER’S DAY PERSONAL

Everyone loves to be spoiled and made to feel
special and appreciated.
Luckily, we don’t all have to wait for Mother’s Day and do this only once a year.

READ MORE
a personalized glass cup with a hot beverage in it.

BRANDED GLASSWARE - ULTIMATE GIFTING SOLUTION

Whether it's a glass water bottle, glass cup, double wall glass cup, glass double wall tumbler, glass coffee mug, or promotional drinking glass, branded glassware is a versatile gift that can be customised to fit any occasion.

READ MORE

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