TechHome approached us to refresh their existing logo. TechHome are a online technology shop offering technology products and gadgets.
They wanted something simple, clean – minimalistic and something that shows that they have a quality offering that customers can trust us.
The colour palette remained the same as the previous logo which was blue and grey and they preferred the text to be in lower case
For inspiration we looked at popular online stores such as takealot and yuppiechef where little to none graphic imagery have been used.
The final logo was a predominately typographic treatment with only a circle as a holding device for the monogram which we created from the title. The symbol can be used as a stand alone device which is still easily recognisable.