SUCCESS STORY > KAELO OXPECKER TRAIL RUN

BRANDED BOX WATER & MERCHANDISE MAKES KAELO OXPECKER TRAIL RUN A SUCCESS

Kaelo Healthcare is the official sponsor of the Oxpecker Trail Run, a popular annual event in South Africa's Drakensberg region.
 
Kaelo Healthcare is one of our clients who specialises in providing innovative, essential, healthcare solutions which enable the physical and psychological well-being of all South Africans. Their goal is to provide more South Africans with access to quality healthcare.  
 
We worked with Kealo in May to provide them with branded clothing, headwear, display items, and accessories for the Oxpecker Trail Run. This ranged from branded jackets, umbrellas, bunting, aprons, sunglasses, boxed water, hay bale covers and other branding collateral. 

TYRA WAINWRIGHT – HEAD OF MARKETING AT KAELO, HAD THIS TO SAY ABOUT OUR PARTNERSHIP

“The Ignition Marketing Team went out of their way to assist in finding the right solution, on tight deadlines and still managed to produce high quality goods.”

For the event, among others, we supplied branded boxed water. We produced and branded Kaelo's own eco-friendly boxed water instead of using plastic bottles.

The branded boxed water provided by Kaelo helped keep runners and event staff hydrated during the three-weekend event. This unique approach to sustainable marketing gave Kaelo a chance to educate attendees about what the company is all about. This important information was positioned on the side panels, along with a QR code that linked directly to their website. Each side of the box is brandable and perfect for events and campaigns where you need space for content and information.

You too, can take advantage of this great branding opportunity for your company. For more information on how to brand your own boxed water click here.

MATTHEW MORRIS, IGNITION'S CFO PARTICIPATED IN ONE OF THE THREE RACES AND HAD THIS TO SAY...

"This was the second time I have participated in the Kaelo Oxpecker Trail run event. This time was made even more special as I was able to witness for myself all the hard work our team put in, working closely with Kaelo on all of Kaelo's branded needs for the event. Finishing off the run with an ice cold Kaelo Oxpecker branded boxed water sitting on one of the branded hay bales we did for the event under a branded umbrella really added to the experience for me. I can’t wait to get back there again next year!" 

We are excited to continue our partnership with Kealo and look forward to next year's event. We look forward to helping them make it even bigger and better (if that’s at all possible). Also, rumour has it that we’ll be entering an Ignition team who will be participating in the run and taking part in the event’s famous festivities. So, be sure to watch this space! 