STRATOSPHERE DEVELOPMENT approached us as a start up company that specialise in large format, functional advertising.
They had decided on the word stratosphere because it evoked the enormity of the projects they undertake which are no smaller than 400 square meters.
They briefed us on the various key words and descriptors ranging from space, galaxy, air, global, bold and striking.
The final logo was a depiction of the three different layers of the atmosphere the second layer being the stratosphere. We decided to stick with shades of blue which emulate the air and sky and are both corporate and functional. We pulled the logo through the stationery and created crisp, clean and easily identifiable collateral.