INDOOR AND OUTDOOR DISPLAY

There’s an infinite measure of truth in that old adage – ‘the more you tell, the more you sell’. But it’s one thing to tell, and quite another to get in the sales from after all that ‘telling’.

Often, brands will use just about any medium on hand to spread the word and create the right marketing matrix for continual sales and brand loyalty.

The digital revolution has seen the prolific use of social media marketing, pay-per-click advertising, banner ads on websites, remarketing… the list is pretty much as ‘infinite’ as that adage we just mentioned above. While digital and traditional marketing certainly have their place in a solid marketing strategy, there’s one medium that brands seem to miss entirely…

Everyone knows what B2B or B2C is, but since COVID, there’s a new term in town… H2H, which means Human-2-Human.

And that’s what’s surely lacking in the Digital Age. The sheer warmth and friendliness of interpersonal business relationships and face-to-face communication. Somewhere along the way towards greater brand presence, we seem to have lost the beauty of human presence. If the recent past is anything to go by, people thrive on human contact.

Given the fact that your consumers want to meet and greet you, have you considered that you may not be speaking to your customers in the right way… you know, to get them to really warm up to you? If your customers aren’t getting up close and personal with your brand, what could you possibly do to get them to give you a second look? The answer to that, thankfully, it's lots!

One of the things you could do is to get your clients, suppliers, staff, and customers together in one place, and at one time, with a bespoke indoor or outdoor event.

“But, are events really worth the time, effort and cost?” I hear your cry. The good news is that they are. Here’s why:

Brands often miss a golden opportunity to engage in a one-on-one environment with their consumers and suppliers when they choose to give hosting an event a miss. An event is a vital addition to your marketing and promotional arsenal, because:

Hosting events helps your brand gain exposure, and places you directly in your consumer’s line of sight. Speaking of sight, it helps to no end if your event has the most eye-catching indoor or outdoor display. If you’re stuck for ideas, the Ignition team have an in-house creative department that are expert at helping you create the most conceptual, memorable event ever.

The reality of events, however, is the fact that events are a numbers game – the more events you host, the more you are exposed to the right customers. A great off-shoot is the fact that an event tends to linger in the minds of your prospect, long after the event has ended – but this can work both ways. A good event is remembered for all the right reasons, while a poorly executed one does the exact opposite.

Brand equity is the measure of value your brand has in the marketplace. This is directly related to, among others, consumer interactions with your brand, as well as the value proposition you are promoting.

Higher brand equity means a greater chance, of acquiring new customers through an event, which subsequently builds brand experience and contributes towards a healthy sales funnel. According to a study by Momentum Worldwide, attending an event drives 65% of people to recommend a brand and 59% to enter the sales funnel afterwards. We suggest you get in on some of this sales action, right away!

Brands know that in the Digital Age, the conversation between brand and consumer is no longer just one way. Consumers are talking back. If you want to have a say in what your consumers are saying about your brand, having a one-on-one with them, understanding their needs and supplying it will not only endear you to your consumers, but drive subsequent brand advocacy.

Post-COVID, and according to the Center for Exhibition Industry Research, 43% of event delegates believe that face-to-face interactions will continue to increase over the coming years. The most opportune time to prepare your next event, is now. 

It’s estimated that loyal customers are responsible for up to 80% of your business turnover. However, it pays to drive new business acquisition as well. The way to engage with that new 20% you’re looking for is through… you guessed it… events.

An event can help you reach people you are not currently connected with. Invite your most promising prospects and communicate your message to them in a controlled atmosphere, immersing them in your brand message and the value of your offerings. Events have the power to turn potential prospects into future loyal customers. 

Post-event sales can ramp up your turnover, as events are a sure-fire way to not only develop new customer bases, but also to deepen connections between your brand and your existing customers.

By purposely designing the ultimate customer experience through a carefully-created event, you are providing the most constructive environment possible to guide your prospects into your sales funnel. You can expect approximately 59% of your delegates attending your event to make a purchase. Therefore, the experience you create will either push a sale or drive it away, so make certain that you have the right events partner at your side, such as Ignition. 

Not only does Ignition supply promotional stand displays, and a wide range of corporate gifting that your clients will absolutely love, we can also advise you on how you can conceptually drive the best possible customer experience for your event.

Of course, there are several considerations that need careful thought and planning before the big day. Will the event be hosted indoors or out? If you’re going to host your event outdoors, you may need a gazebo or two, perhaps some fold-up tables, branded tablecloths, a few pull up banners, flags or even some signage to help your guests navigate their way around. It helps to have reception signs, refreshments signs… the list is quite extensive.

An indoor event may also need those pull up banners, flags and tables, but there may be a customised display option that you’re looking for that we can help you with. Either way, we are ready and waiting to really ignite your senses!

So, don’t wait a moment longer, simply enquire about our various options that include our branded indoor and outdoor specials today!