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The ever changing business landscape demands keeping up with progress. Adding value to the overall first impressions of a business is essential. Companies are becoming more selective in their approach to recruitment and the first impressions the business creates when a new team member joins the business. No longer is business simply about being able to do the job, but it is now rather about who can perform the task with the highest standard of excellence. It’s only fitting to pay...

Everyone is finding their feet and getting back into their working routines and responsibilities. In addition, business owners reflect on the previous year and determine the growth trajectory for the year to come. In conjunction with this, the marketing strategies for the year are being prepared and are set into motion. This includes identifying loyal key clients, new audiences and target markets, prospects and other constituents. Over and above this, plans are also being made as to how to grow...

Promotional merchandise has a lower cost per impression (CPI) than prime-time television, national magazines and newspaper ads. In addition promotional products are considered the highest regarded form of advertising. 85% of recipients can recall a brand or company who marketed themselves by gifting a branded or logo-ed item. Promotional products deliver the same or better ROI than most other forms of media, without the interruptions inherent with other forms of...