Brand representation through clothing is a vital component of most sustainable businesses.
Do you need Branded or Promotional Clothing?
Unfortunately, many companies still haven’t embraced the full potential of promotional clothing and other branded ware including staff uniforms. An appropriately groomed and presented member of staff or team of employees expresses enhanced professionalism and increases brand awareness. Not only can you now reach a wider target market, but you also offer your staff a keen sense of pride and level of excellence. Professionally branded Promotional clothing for your promotional workforce will certainly make the difference between effective marketing initiatives and unproductive campaigns that cost you time and money will little return!
All businesses with a physical presence experience some form of visibility to the public, among colleagues as well as staff. Branded promotional clothing and corporate gear therefore communicate your brand “visually” to potential customers even before they interact with you. Promotional clothing and similar branded uniform can be wide ranging. From more relaxed sporting attire to represent a golfing gear supplier, to suave tuxedos for a reputable cigar label, and much more – your promotional clothing will encourage customers to desire your product and remember your brand!
Promotional Clothing – Quick Communications
Consumers are far more astute when it comes to branding than ever before – meaning they will choose who and what to focus on! This means that it’s far more difficult to just shout your brand’s message into their ears. However, it also means that they may actually pay careful attention to your trademarks such as your branded promotional clothing and similar items of brand representation. Long gone are the days of advertising being a one way conversation, brands need to learn how to speak to consumers who speak back to brands! Your promotional clothing creates a dialogue, encourages prospects to find out more about your offering; allowing you to grab their attention and create an audience for your product or service.
Promotional Clothing – Smart Consumers
Even with simple, but effectively branded uniforms, your promoters are sure to be noticed in a crowd of almost any size. You are likely to gain leads as well as immediate and repeat customers in a shorter space of time. Consumers have evolved and to a large extent elect their preferred advertising channels. So, ensure that your brand considers the preferences of your target market with promotional clothing that clearly spells your brand.
Promotional Clothing – Walking Ambassadors
Giving away t-shirts, caps or other clothing is also a great investment as it allows consumers to become instant ambassadors in their communities for your brand. Most of your recipients are likely to wear your branded gear for months if not years, giving you significant brand awareness at no extra cost! Each promotional item of clothing you give away has the potential to communicate with thousands of other consumers in the most cost-effective manner.
With Ignition Marketing you can be rest assured of our professional and friendly service to create an exciting marketing strategy for your company. Our experienced and specialized team will assist you from start to finish – making you and your company go from good to great!