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In our visually oriented world, many people underestimate the true value of quality printing services. This, however, is a big misconception, as many brands rely on striking imagery and effective printed communications to connect intimately with consumers and offer their goods or services. If these visual communications don’t work effectively, or don’t adequately express the quality that a brand’s target market is accustomed to, it will immediately become less impacting – and therefore more costly to achieve desired results.

Digital printing offers customers professional results at affordable prices that cannot be reproduced by ordinary office or home printers. The process of this technology-centric printing is overseen by computer applications. This eliminates the need for complicated technical procedures which more traditional printing types require. The required images or designs are directly sent to the printing press and imprinted onto the printing material. No need for chemicals or printing plates.

Fuss-free customisable printing solutions

Digital printing technology is perfectly suitable for printing requirements that need a certain amount of creativity for each printout, without the need for additional complicated components. Continuous advanced technological innovations in the industry do not fail to astonish in terms of what digital printers can accomplish. Businesses can, for instance, take advantage of Variable Data Printing for their advertising and direct marketing efforts. Without sacrificing time, this process can allow for text and graphics extract information from a databank to be changed on individual print materials during the same print run. This greatly simplifies the printing of personalised letters, for example.

Quick turnaround time

Two of the highly favoured benefits of digital printing are the quick turnaround time and the cost-effectiveness of this type of printing for smaller volumes of print jobs. There are relatively few set up procedures and this translates into lower costs. The speed at which the printing is done does not affect quality or accuracy. Unlike other forms of printing that can make signing off on proofs expensive and time consuming, digital printing offers greater design accuracy and customers get what they want.

This type of printing also makes gift giving all the more exciting as you can create personalised mugs, T-shirts, frames and so on with ease. There seems to be no limit to the type of corporate gifts a business can offer and branding can be taken to completely new heights.

Litho printing has humble origins dating back to the late 1790s, yet this versatile printing technique remains a popular printing choice today. The long lasting superior quality of printing results is the top reason why, despite the introduction of other printing technologies, litho printing continues its forceful presence in the printing world and is favoured by many customers.

Cost-effective printing solutions

The price of printing can raise a business’ overheads, but with proper planning there is no need for printing costs to go through the roof. The unit cost of bulk printing is relatively lower compared to smaller printing quantities. Litho printing offers cost-effective printing solutions to large and small businesses across industries, schools and other educational institutions and organisations. The wealth of money saving benefits for customers offered by this inventive printing technology includes diversity in colour options and the durability of quality printing.

Diversified printing

Where quality over time is a bigger factor, litho printing is more of a benefit to consumers. This type of printing is also more advantageous for high capacity printing requirements such as when printing books, posters, newsletters, labels, maps, flyers, branded stationery, business cards and brochures. Litho printing also offers versatility for specialist needs in that a variety of popular materials can be printed on apart from paper, such as metal, diverse cloth materials, wood and plastic.

Traditional lithography has evolved to incorporate technical advancements that have allowed modern printers to accommodate unique and unusual printing needs such as the thickness and size of paper, special finishes and uncommon printing surfaces in an affordable price range. Improvements in technology also provide printing results that incorporate the perfect accuracy of colour (to the precision of metallic inks) desired. For printing solutions that demand superior quality control, flexibility and versatility, the sophisticated technology of litho printing is unbeatable.


For more details on the professional printing services that we offer at Ignition Marketing, simply contact us today.

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