Facilitate a 4hrs strategic discussion with key members with the aim of extracting relevant information and gaining consensus in relation to the development of a concise Brand Identity System (BIS), a brand portfolio strategy, a communication strategy and a digital strategy. Post-workshop analysis & contact report included.
This step involves establishing and refining the client’s brand essence
the tagline & brand positioning statement, its core identity definitions, its extende identity definitions (brand as organisation, brand personality, products & services, visual language & tone of voice) and its value proposition (based on functional, emotional, self-expressive benefits)
Recommended strategic approach (branded house vs. house of brands)
Naming conventions and/or branded descriptors for up to 7 sub brands
Articulation of roles and key opportunities for each sub brand
A mood-board reference for each sub brand (personality)
Design of iconography that supports the brand architecture (this is optional and therefore presently excluded)
Based on the insights from the workshops, review of research & online competitor research
Clearly articulates market dynamics & competitor landscape
Provides target market insights
Identifies key issues to be overcome and best communication responses to growth opportunities
Outlines the most appropriate route to market in relation to possible communication platforms across all touch points
Outlines brand positioning, brand focus and message hierarchy possible communication platforms across all touch points
Provides mood-board suggestions to support visual language
During this phase we do primary & secondary research, we analyze analytical digital reports. Services like digital audience pen profiles, the competitor landscape and the supply of the final audit in MS Word, PDF or PPT format.
Digital Objectives (SMART)
Digital Positioning Statement & Message Design
Digital Mechanics, channel selection and Tools Breakdown
Digital platform design across all channel
Digital Strategy to leverage traction, likes, leads
Digital PR Strategy – digital influencers
Supply final Strategy in MS Word, PDF or PPT format
This step includes logo design (includes 3 options), up to 3 sets of client changes and the up to 3 sets of client changes.
This includes Mood board development to determine the dimensions of the brand tool kit including: logo and tagline usage, specification of primary and secondary colour palettes and the image style (photography / illustration). Also also included during the mood board development phase are up to 3 sets of client change.