Usefulness is Key
Customers will more likely keep your promotional product if it useful or attractive. Recipients of promotional products told us, the primary reason for keeping an promotional item is because of it usefulness. Other recipients said they kept the product because it’s attractive or “enjoyable to have”. With outerwear the most important factor to keep in mind when choosing and designing, is its attractiveness. For promotional caps must be attractive and “enjoyable to have”!
Ad Specialties are kept because of the attractiveness of the promotional product. The image below shows how promotional products rank up in different countries.