Websites, if left unattended for too long, can even ‘break down’ and become virtually unusable or obsolete. This is largely down to the fact that the environment in which your website’s code exists is changing all of the time. Your website contains literally thousands of lines of code that rely on certain software run by your website’s host.
There are individuals out there that take pleasure in finding vulnerabilities in your website’s code in order to gain access to sensitive information. Constant maintenance will help to mitigate these sorts of risks by having a maintenance professional “clean up” your coding on a regular basis.
You need to remember that your website is often your first point of customer interaction – it’s important to leave a positive and lasting impression. If it takes several minutes to load a page because you haven’t performed any maintenance in the last few months; you’ll be losing out on a lot of potential business.
Maintenance includes reviewing and updating your website content as well from a design and copywriting point of view. Poorly crafted or outdated information in your blog or services page for example can be detrimental when trying to grow a client base and secure business.