Content Management Services

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Content management services can be defined as the set of processes that assists in the supporting of the collection, management and publishing of information via a number of different platforms. So what does this mean for the average business owner in South Africa?

Well let’s say that your business has a website. Your website will contain certain content whether they’re audio / visual files to text and images. This content will need to be managed so as to ensure it remains relevant. Is there anything worse than visiting a website that still has its Christmas advert up in July?

So how does this system work? Generally speaking, there are three main roles when it comes to content creation: content creators, reviewers and publishers. Content management allows for a content creator to create content via an editor in a web browser. This content will then be forwarded to an editor who will make the necessary changes before sending the finished content to a publisher for a final check before being circulated within a live environment.


Contact the team at Ignition Marketing today to learn more about our content management services and how they can assist your business.

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