Brand Relevance

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In our modern world, there are so many different brands, service providers and independent products available to consumers that it is no easy task to remain on top. Apart from age-old competitors constantly trying to offer more benefits and lower prices, there are also a wide variety of niche’ products that are gaining in popularity in a variety of industries. So what can you do to keep up with competitors and ensure your product maintains its brand positioning?

The solution to this is a brand relevance assessment, the innovative technique of modernising a brand and identifying key tactics to keep it ahead of competitors. Brand relevance refers to how your product is perceived by consumers, either as an old, outdated product or as a new, trendy product.

Unfortunately, an old and outdated product is destined to fail, even when backed by the healthiest brands. Consider American-based Blockbuster, the fantastic brand that almost everybody enjoyed until internet television and other providers took their positioning. They simply could not maintain the brand relevance they needed and consumers realised that the service that Blockbuster used to offer was no longer necessary. Don’t allow this to happen to your brand. As amazing as your product or service is, there is always room for improvement.

So allow us to help you with your brand relevance and ensure your products or services remain relevant and necessary in our modern times. Contact us today for more details.

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