RELEVANCE OF CORPORATE GIFTS
Corporate gifts and associated campaigns form a critical part of your strategic marketing plan. ‘Brand activation’ via thoughtful corporate gifts affords you the opportunity to increase ‘targeted awareness’ without spending a large amount of money on traditional advertising platforms. The effectiveness of corporate gifts lies in the sense of appreciation, stemming from receiving something tangible with no strings attached. While reciprocation with anything other than a ‘thank you’, is not mandatory, the overwhelming sense of appreciation ‘compels’ the recipient to develop an inherent loyalty towards you and your brand. In today’s consumer-driven society, where service is a major distinguishing factor, the seed of gratitude emanating from the corporate gift will more than likely culminate in larger orders and more sales to your client! Furthermore, your branded corporate gift, be it an engraved pen or notebook, will also serve as an excellent ‘visual marketing aid’ by acting as a continuous reminder to the recipient of your services and products.
In short, there is no better reward for customer loyalty than a specially designed gift of appreciation that also reinforces these valuable customer relationships.