Digital Marketing Brief

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We need to know as much information as possible about your business and the website you require in order to establish what kind of website we should develop for you and the features it should have. By completing the web design questionnaire, we can work out what web design options are most appropriate for you and which of our web design services, you could best utilise. The intention of this checklist is to establish a common understanding of the website you want and the steps involved in achieving this. Don’t worry if you don’t know the answer to all the questions, but the more information you are able to give the better.
  • Your business name is important when considering domain names. It helps with SEO if your business name contains keywords related to your trade/business.
  • We need to know about your business to build a website for it. Each service you offer will typically have it’s own page(s) on your website. It is also helpful to know what your unique selling points are and why potential customers should choose you over your competitors.
  • A new website is a fantastic advertising tool in its self but it will also compliment and be complimented by any other advertising you do. Understanding your current advertising will help us know where we are pitching your website.
  • A consistent image is important for a business. If you already have a logo and style then these will inform the design of your website. If you do not then they will need to be designed as part of the web design process. Ignition Marketing offers a comprehensive Logo, Signage and Printed Media design service to create the perfect consistent image for your business.
  • With knowledge of your competitors and their websites we can identify niches in the market for your website to exploit and ensure that where it does compete head-to-head it has the advantage.
  • Budget can be a sensitive area and we respect that costs should be kept as low as possible while achieving what is required. However, an idea of budget will enable us to steer you towards the most appropriate type of website for your business.
  • This gives us a target to work towards and helps us prioritise our work.
  • A domain name is important for a number of reasons. It should be short, memorable and both easy to type and say. It should also be relevant to your business name and the services you offer. Many of our clients already have a domain name registered, but for those who don’t, Ignition Marketing offer a domain name research and registration service to help you secure the best domain for your website.
  • If you have any design ideas or general guidelines/pointers you want us to follow or even a completed website layout design you want to use then we would be happy to base the design of your website around them.
  • Normally our clients are responsible for delivering all content for the pages of their website including headings, text, images (and other media) etc. and we would ideally not start work on a website until this had been provided. We would then perform a degree of SEO on the content as we add it to the website. Ignition Marketing offer a complete website copywriting service for clients who are not sure what they want to say or how to say it.
  • Ignition Marketing offer a complete social media design service for Facebook and Twitter. We get your pages setup and ready to go so that you can concentrate on dealing will all the new customers you will have. We can also setup blogs too.
  • Websites are programmed in html and other code and are not normally updatable by their owners unless they have some web design knowledge. However, a website can be designed with a Content Management System (CMS) to allow authorised users a secure way of adding and updating content with no web design knowledge. Ignition Marketing offer a complete website maintenance and updating service for all our web design clients. We will make any updates that you require for your website; or we can build in a CMS if you want to be able to do this yourself.
  • Ignition Marketing offer cheap web hosting for all our web design clients. We are happy to upload your site to another host if you prefer to arrange your own hosting. As most of our sites are PHP and MySQL, hosting needs to support this (e.g. must be linux based).
  • This is possibly the most important question in determining the nature of your website. We need details of each page and the key points of information and functionality that they will cover and as much detail as possible - e.g. if you want an image gallery then state (roughly) how many images, categories etc and how you want it to function and give examples.
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